NEW YORK, March 6, 2024 — Unlimited, an alternative investment firm seeking to democratize  private markets, is pleased to announce the appointment of hedge fund veteran John K. E.  Morris as Chief Commercial Officer. Morris’ addition to Unlimited’s C-Suite will help the firm  broaden its reach into the institutional market.

Morris joins Unlimited from Blue Water Advisors, where he served as a Managing Director and led the firm’s private equity capital markets operations. He has held senior positions in private equity and hedge funds since 1992.

Unlimited builds investment vehicles that offer lower-cost access to 2 & 20-style alternative investment strategies to both retail and institutional investors. The firm was founded in 2022 by Bob Elliott, CEO and CIO of the firm and a former investment committee member at Bridgewater; Bruce McNevin, Co-Founder and Chief Data Scientist at Unlimited; and Matt Salzberg, Managing Partner at Material.

“We are thrilled that a professional of John’s caliber has come on board at Unlimited to help us expand transparency and lower costs in private markets,” said Elliott. “John’s decades of experience in hedge funds and private equity will be crucial as we continue to grow our business.”

“This is a very exciting move for me,” said Morris. “Unlimited’s proprietary machine learning technology combined with Bob’s deep knowledge of the markets are a recipe for success and I’m looking forward to being part of it.”

Earlier in his career, Morris was President of HedgeConsult, a consulting firm that provided services in asset allocation and capital formation to global institutional clients. He was previously a Partner at The Midway Group, an investment advisor that managed hedged mortgage strategies and also President of Fulcrum Investment Group, a boutique merchant bank that provided bespoke capital markets services to hedge funds. He also served as a Partner at Promethean Investment Advisors and as a Vice President at Republic National Bank of New York (now part of HSBC) and was a Managing Director at Palladin Group. Morris holds an MA in International Economics and Finance from Brandeis University, an MA in Sociology from Yale University, and a BA in Economics (Hon.) and International Development from Clark University.

About Unlimited
Founded in 2022 by Bob Elliott, Bruce McNevin and Matt Salzberg, Unlimited is an investment firm that uses proprietary technology to create broadly accessible, low-cost index tracking ETFs for 2 & 20-style alternative investments like hedge funds. The firm currently manages the Unlimited HFND Multi-Strategy Return Tracker ETF (NYSE: “HFND”), which aims to track the gross-of-fees returns of the hedge fund industry. Mr. Elliott has built innovative hedge fund strategies for more than two decades, including at Bridgewater Associates, the world’s largest hedge fund. Mr. McNevin is a Professor of Economics at New York University and has held various data science positions at hedge funds Clinton Group and Midway Group, along with positions at Bank of America and BlackRock. Mr. Salzberg serves as a Managing Partner at Material and is a Co-Founder and Chairman of various companies, including Unlimited. Learn
more at unlimitedfunds.com.

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As with all ETFs, Fund shares may be bought and sold in the secondary market at market prices. The market price normally should approximate the Fund’s net asset value per share (NAV), but the market price sometimes may be higher or lower than the NAV. There are a limited number of financial institutions authorized to buy and sell shares directly with the Fund; and there may be a limited number of other liquidity providers in the marketplace. There is no assurance that Fund shares will trade at any volume, or at all, on any stock exchange. Low trading activity may result in shares trading at a material discount to NAV.

Investments involve risk. Principal loss is possible.

Underlying ETFs Risks. The Fund will incur higher and duplicative expenses because it invests in Underlying ETFs. There is also the risk that the Fund may suffer losses due to the investment practices of the Underlying ETFs. The Fund will be subject to substantially the same risks as those associated with the direct ownership of securities held by the Underlying ETFs. Additionally, Underlying ETFs are also subject to the “ETF Risks” described above.

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Fixed Income Securities Risk. The Fund may invest in Underlying ETFs that invest in fixed income securities. The prices of fixed income securities may be affected by changes in interest rates, the creditworthiness and financial strength of the issuer and other factors. An increase in prevailing interest rates typically causes the value of existing fixed income securities to fall and often has a greater impact on longer-duration and/or higher quality fixed income securities.

Foreign Securities Risk. Foreign securities held by Underlying ETFs in which the Fund invests involve certain risks not involved in domestic investments and may experience more rapid and extreme changes in value than investments in securities of U.S. companies. Financial markets in foreign countries often are not as developed, efficient or liquid as financial markets in the United States, and therefore, the prices of non-U.S. securities can be more volatile.

Short Selling Risk. The Fund may make short sales of securities of Underlying ETFs, which involves selling a security it does not own in anticipation that the price of the security will decline. Short sales may involve substantial risk and leverage. Short sales expose the Fund to the risk that it will be required to buy (“cover”) the security sold short when the security has appreciated in value or is unavailable, thus resulting in a loss to the Fund. Short sales also involve the risk that losses may exceed the amount invested and may be unlimited.

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Swap Agreement Risk. The Fund or an Underlying ETF may invest in swap agreements. Swap agreements are entered into primarily with major global financial institutions for a specified period, which may range from one day to more than six months. The swap agreements in which the Fund or an Underlying ETF, as applicable, invests are generally traded in the over-the counter market, which generally has less transparency than exchange-traded derivatives instruments.

New Fund Risk. The Fund is a recently organized management investment company with no operating history. As a result, prospective investors do not have a track record or history on which to base their investment decisions.

Definitions:
Alpha: A term used in investing to describe an investment strategy’s ability to beat the market.
Beta: A concept that measures the expected move in a stock relative to movements in the
overall market.

The fund is distributed by Foreside Fund Services, LLC
Launch & Structure Partner: Tidal ETF Services